C. W. Post

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C.W. Post

C. W. Post or, more fully, Charles William Post (18541914), was a breakfast food manufacturer and a pioneer of the prepared-food industry. Post visited the Battle Creek Sanitarium, operated by John Harvey Kellogg, and was inspired to start his own cereal company based on making products similar to those used at the sanitarium. He invented the coffee substitute "Postum" and the cereals "Grape-Nuts" and "Post Toasties," and he founded the Postum Cereal Company, which became a food-manufacturing empire that produced one of the largest fortunes of the early 20th century. He was in the vanguard in the use of print advertising, and is said to have invented the cents-off coupon.

He was the son of Charles Rollin Post and Caroline Cushman Lathrop (1824–1914). He married Ella Letitia Merriweather; one of their children, Marjorie Merriweather Post, married E. F. Hutton, and donated the land for the C. W. Post Campus of Long Island University, which was founded in 1954, the 100th anniversary of C. W. Post's birth.

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