Newman's Own

From Academic Kids

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Newman's Own is a food company founded by actor Paul Newman in 1982. The company is a for-profit corporation, and Paul Newman receives all the proceeds. Newman then donates 100% of those proceeds, after taxes, to educational charitable purposes. As of 2003, the franchise has resulted in $150 million in donations. He cowrote a memoir about the subject, Shameless Exploitation in Pursuit of the Common Good (ISBN 0385508026).

The brand started with salad dressing, and has expanded to include pasta sauce, lemonade, popcorn, salsa, limeade, and other offerings. Newman's Own Limeade (shown at right) was introduced in 2004.

One beneficiary of his charity is the Hole in the Wall Gang Camp, a camp for seriously ill children he cofounded in 1986, located between Ashford and Eastford, Connecticut. While proceeds from Newman's Own financed the startup of the camp, it now receives funding from many additional sources.

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